Note: This review is adapted from an article I wrote on LinkedIn on November 4, 2016, which was in turn adapted from a review I wrote for Ancient Secrets Of Lead Generation: Your Primitive Business Guide To Better Leads With Less Effort on my Goodreads.com account.
Today’s business blogosphere is teeming with thought-leaders and wannabee-thought-leaders, including myself.
The ones who manage to grow a big enough following are invariably offered book-deals.
The typical result of such book-deals is a compilation of the newly minted thought-leader’s most popular blog posts.
Combine that with a sliver of original content and a punchy-sounding title, and you’ve got something that will fly off of conference room tables and help fuel the thought-leader’s personal brand.
Ancient Secrets of Lead Generation by Daryl Urbanski is one such book. Although it contains legitimately good business advice, it is without a doubt the most sloppily-written eBook I have ever read.
I put this book on my to-read list after I saw it on Josh Kaufman’s Personal MBA reading list. After having read it, I concluded that Ancient Secrets does have some good points.
Unfortunately, they are rendered nearly moot by its chronically haphazard editing. This is another hallmark of the books put out by mini-thought-leaders such ask Urbanski.
Ancient Secrets of Lead Generation is a slim volume with advice which is almost as gaunt.
The basic principles of hanging out where your target audience is and using targeted ads for different demographics are rather elementary, but sometimes that’s a good thing.
What’s unique about Urbanski’s book was that he made me rethink my ideas regarding these tactics.
I guess you could say that Urbanski gave me perspective on this strategy by giving an example of it in practice, via his anecdotes of running a small martial arts business.
But that’s where my admiration ends.
The eBook’s core flaw is that it’s littered with typos, misspellings, and bad grammar.
This takes the reader out of the experience of reading to an intense degree, making it difficult to absorb the author’s platitudes. It also undermines Urbanski’s credibility as a marketing guru.
If he cannot produce a high-quality product, then his marketing scheme will only serve to fuel the dubious reputation that reviews like mine will give him.
Again, a lot of eBooks written by mini-thought-leaders such as Urbanski tend to be a bit spotty in terms of editing, but this book left me utterly flabbergasted.
To wit, Ancient Secrets of Lead Generation presents old ideas in a new perspective, making them easy to grasp for relative amateurs such as myself.
Sadly, the book’s execution is critically lacking. It would have been improved a hundred times over if Urbanski had hired a decent proofreader.