A Business Plan for the Renton Printery (Part 1/3)

In this post we will detail the Executive Summary of the Renton Printery’s Business Plan.

Executive Summary

My grandfather, a pressman by trade, first acquired the Renton Printery in 1971.

Little did he know that eventually, his business would grow into one of the most respected institutions in the city of Renton, now run by his son (that is, my father.)

The Renton Printery can profitably deliver printing services to the South King County area by marketing to key figures in our target audience and by commencing operations with the right personnel.

Under the management of my father, the shop has cultivated a specific customer base who are willing to buy our shop’s products.

My father, along with myself and several other employees, currently operate the shop, bringing our accumulative expertise to making sure the shop stays profitable.

The financial and logistical affairs of the shop, such as our accounting, facilities, equipment, and IT, are matters which are too sensitive to discuss in his post series, but are nonetheless very important.

In this business plan, we will examine all of these and how they will be melded together to form a clear pathway to prosperity for the shop.

The Renton Printery, steeped in family history, craftsmanship, and service to the local community, can bring all of these strengths to bear in the tough and competitive printing market of today.

In the words of Benjamin Franklin, a personal hero of both myself and my father: “By failing to prepare you are preparing to fail.”

Thanks to this business plan, we will not fail.

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