A Business Plan for the Renton Printery (Part 2/3)

The following is the portion of a Business Plan for the Renton Printery, Business details.

Business Details

We are a family of printers. My father, grandfather, grandmother, and two of my aunts are in the trade.

Situated in downtown Renton, we’re a family-owned and operated, locally based, union print shop. The shop itself has been in business since the 1950s, but my grandfather first acquired it in 1971.

We can offer a broad range of products, such as:

  • Brochures
  • Envelopes
  • Letterhead
  • Business cards
  • Booklets
  • Programs
  • Newsletters
  • Mailers
  • Signs
  • Banners
  • Stickers
  • Labels
  • Tags
  • Notepads
  • T-shirts
  • Hats
  • Bags

All this, along with many other things I may not have thought of.

Our reason for being is simple: To make a spit-load of money.

To be more specific, to do so while being known for honest, efficient service and high quality products.

Our customers are chiefly other businesses. Our ideal clients are people who put a lot on a lot of events or spill a lot of ink, or else need a lot of words attached to things.

Accordingly, we will seek the business of:

  1. Large to mid-sized manufacturers.
  2. Large non-profits
  3. Large unions
  4. Large-to-mid-sized B2C* companies.

These clients will ideally be located in the South King County area, within the vicinity of Renton, Tukwila, and Kent. We will discuss this further in the next section, titled “Sales and Marketing Plan.”

Our Key Employees will not be named here, but they will include:

  1. The President or CEO
  2. A pressman
  3. A bindery man
  4. The Marketing Director
  5. The Goodwill Ambassador

Our accounting will be subcontracted to a local accounting firm, and we will occasionally hire freelancers to help with graphic design work and bindery. The permanent employees will also find themselves wearing a lot of different hats.

In the next post, we will go over my favorite part: The Sales and Marketing Plan.

* B2C meaning, “business-to-customer.” The Renton Printery would fall under “B2B” or “business-to-business.”

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2 thoughts on “A Business Plan for the Renton Printery (Part 2/3)”

  1. If your purpose is to make a spit-load of money, you will never be more than moderately successful. Your purpose must be to serve the needs of your customers. Make them wildly successful to the extent you are empowered and the money will follow.

    1. Hello, Mr. Joslin! Glad to see you down here!

      My stated purpose for the shop, while I admit was blunt and perhaps mercurial, is, I believe, a pretty honest assessment of what a business is supposed to do.

      Granted, we’d love it if our customers were (or are) successful, and plenty of them are. In fact, we’d prefer to do business with customers who are already successful, as they’re more likely to send us checks.

      As for serving the needs of our customers, that’s pretty much what all businesses do, at least the ones making a spit-load of money. So I’d say we don’t disagree, the two ofus.

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