The following is the portion of a Business Plan for the Renton Printery, Business details.
We are a family of printers. My father, grandfather, grandmother, and two of my aunts are in the trade.
Situated in downtown Renton, we’re a family-owned and operated, locally based, union print shop. The shop itself has been in business since the 1950s, but my grandfather first acquired it in 1971.
We can offer a broad range of products, such as:
- Business cards
All this, along with many other things I may not have thought of.
Our reason for being is simple: To make a spit-load of money.
To be more specific, to do so while being known for honest, efficient service and high quality products.
Our customers are chiefly other businesses. Our ideal clients are people who put a lot on a lot of events or spill a lot of ink, or else need a lot of words attached to things.
Accordingly, we will seek the business of:
- Large to mid-sized manufacturers.
- Large non-profits
- Large unions
- Large-to-mid-sized B2C* companies.
These clients will ideally be located in the South King County area, within the vicinity of Renton, Tukwila, and Kent. We will discuss this further in the next section, titled “Sales and Marketing Plan.”
Our Key Employees will not be named here, but they will include:
- The President or CEO
- A pressman
- A bindery man
- The Marketing Director
- The Goodwill Ambassador
Our accounting will be subcontracted to a local accounting firm, and we will occasionally hire freelancers to help with graphic design work and bindery. The permanent employees will also find themselves wearing a lot of different hats.
In the next post, we will go over my favorite part: The Sales and Marketing Plan.
* B2C meaning, “business-to-customer.” The Renton Printery would fall under “B2B” or “business-to-business.”